Pricing Your Home to Sell

Pricing is going to be the single most important factor in getting your home sold. Pricing it correctly.

Zillow will tell you one thing. A “neighborhood expert” might tell you something else.   This can sometimes be a delicate conversation, particularly if you think your home is worth X, and the rest of the world thinks it’s worth Y.

In its most basic form, here’s some guidelines:

The Market Value of Your Home is NOT:

  1.        What you have in it.
  2.        What you need out of it.
  3.        What you want.
  4.        What it appraised for.
  5.        What you heard your neighbor’s house sold for.
  6.        What the tax assessor says it is worth.
  7.        Based on memories and treasures.


The True Market Value of Your Home Is What a Buyer is Willing to Pay:

  1.        Based on today’s market.
  2.        Based on today’s competition.
  3.        Based on today’s financing.
  4.        Based on today’s economic condition.
  5.        Based on the buyer’s perception of the condition.
  6.        Based on location.
  7.        Based on normal marketing time.
  8.        Based on showing accessibility.


Properties That Sell in Today’s Market:  On a Scale of 1 – 10, the “10’s” Are The Ones That Are Selling.  How Can Your Property Be A “10”?

  1.        By improving the condition dramatically.
  2.        By offering good terms.
  3.        By improving the way the home shows.
  4.        By pricing it realistically.


As a Seller there are 3 things you control, and 3 things you can’t control:

  1.        The price you ask.
  2.        The condition of the property.
  3.        Access to the property.


As a Seller you do not control:

  1.        Market conditions.
  2.        The motivation of your competition.
  3.        Value
Posted on December 18, 2018 at 12:33 am
Ed Gory | Category: Listing, Pricing, Selling | Tagged , ,